Best of all, it’s completely within your control, so spending a little time here can often produce big results. If you really want to get smart about things, you can also link to guest posts you’ve had published in your newer guest posts. That way, the authority of your older posts increases and makes their links to your content even more valuable. Well, one of the best ways to increase backlinks to your site is through content marketing. The more high-value content you create, the more likely people are to find it and link to it. Leanne Peard is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand.

e. Content integration

This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO. Then explore how to combine email marketing and SEO to boost revenue. Scammers love pitching small businesses on local directory listings. Research shows consumers find a mix of reviews to be more trustworthy. Some broken links on a website are normal and Google doesn’t consider 404s to be a problem per se.

It will tell you information like your brand’s visibility, more about your potential customers, and how your target audience is interacting with your business listing. Having a good Google Maps ranking is important for your local business and can help you in a variety of unexpected ways. Now that we understand how to improve your Google Maps ranking let’s discuss the reasons why you should do it. Google uses the geolocation of the person performing the local search on their Google Maps app to show them businesses that are close to them.

Add at least one internal link to each of these pages from related high-traffic content, using descriptive anchor text. Monitor changes in CTR and engagement metrics (e.g., bounce rate) over the next four weeks to assess improvements. This involves crafting concise, descriptive titles, leveraging meta descriptions, and strategically using internal links to enhance user navigation and SEO performance. Update each with a fresh expert citation or new insights aligned with search intent. Track CTR and engagement metrics over the next four weeks to measure improvement.

Why are website rank finder tools important?

Namely, over 60% of all website traffic originates from mobile devices. Thankfully, researching keywords is dead simple and everyone can do it. Type in the keyword, select the language and country you want to rank in, and press Search. Because Google ranking is directly influenced by your keyword optimization! Having a terrific keyword optimization is more important than tiny technical stuff people obsess with.

Performance Optimization

In 2011 Google rolled out an algorithm update referred to as the Google Freshness Update. The freshness algorithm meant that freshly created or updated content would now get priority over similar content that was old and stagnant. In this post, we outlined what items are most relevant for improving your website’s visibility and rankings. Google allows you to select up to 10 business categories from a preset list, and it’s important to get these right. Choosing relevant business categories helps Google understand the type of business you run and match it to appropriate local search. You can check a page’s Core Web Vitals, mobile usability, and more right in Search Console.

Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online. Developing the skill set to utilise social media is essential for the businesses to grow. Her passion for small business comes from her own experience in the business sector for over 30 years.

Knowing how to phrase the terms you want to be ranked on will influence how you write your content. If you are investing money is paid advertising or SEO content, but your site loads slowly, it will not increase Google ranking. Google pays attention to your page load speed as an SEO ranking factor that has a lot of importance in their algorithm. Backlinks refer to links from other sites that point to your site, also known as inbound links. When Google sees other sites that hyperlink a keyword to your site, it views that link as an indicator that others are referring to your work. Links are one of the most important of all the Top 10 SEO ranking factors.

• With mobile-first indexing, Google primarily uses the mobile version of your website for ranking and indexing.
• You’ve done 90% of the work in our downloadable checklist, and your content is ready to be re-submitted to Google.
• Because you can click on a number in the “Domains” column to see exactly which websites are linking to these broken pages.
• When you want your content to rank at the top of relevant search results, the ranking factors above are important to keep in mind.
• Similarly, Google ranks web pages by relevance to search queries.

Backing up your claims with relevant statistical data is great for E-E-A-T and gets you on the good side of Google. Apart from Clearscope and Ubersuggest, SEO tools like Semrush and Ahrefs are useful for performing a competitor analysis. Use the Ahrefs website authority checker to analyze your Domain Rating.

If you don’t regularly update the pages that currently bring traffic to your site, they will eventually lose their rankings. This is a mistake we see all the time when performing SEO audits. Another way to get more traffic from your existing content is to optimize your top-ranking pages for featured SEO Anomaly snippets.